This Privacy Policy describes how Zerien Watches (“Zerien,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards your personal information when you visit, use our services, or make a purchase from zerienwatches.com (the “Site”), or otherwise communicate with us (collectively, the “Services”). “You” means any customer, visitor, or other individual whose information we process under this Policy.

Please read this Privacy Policy carefully.

1) Personal Information We Collect

a) Information you provide directly

• Contact details: name, email, phone, billing and shipping addresses.
  
• Order details: items purchased, payment confirmation and method, order notes, returns/exchanges information.
  
• Account details (if you create one): username, password, and related credentials.
  
• Support content: the information you include when you contact us.
  

b) Information collected automatically (“Device/Usage Information”)

When you visit the Site, we automatically collect information such as:

• Device and network data: IP address, browser type/version, operating system, Internet service provider, time zone.
  
• Usage data: pages viewed, products you browse, referring/exit pages, date/time stamps, clickstream data, session duration.
  
• Online identifiers and tracking: via cookies, pixels, tags, web beacons, and similar technologies.
  

Cookies: Small files placed on your device to operate the Site, remember preferences, run analytics, and personalize content/ads. Learn more about cookies and how to control them at: http://www.allaboutcookies.org.
Shopify cookies details: https://www.shopify.com/legal/cookies

c) Information from third parties

We may receive information from:

• Ecommerce platform & infrastructure providers (e.g., Shopify) to operate the store. Shopify’s privacy notice: https://www.shopify.com/legal/privacy
  
• Analytics and advertising partners (e.g., Google Analytics) to understand usage and improve performance (opt-out: https://tools.google.com/dlpage/gaoptout; Google privacy: https://policies.google.com/privacy)
  
• Payment processors and fulfillment partners to process payments, prevent fraud, ship orders, and provide customer support.
  

When we say “Personal Information,” we mean both the information you provide and the Device/Usage Information.

2) How We Use Your Personal Information

We use your information to:

• Provide and fulfill Services: process payments, prevent fraud, confirm orders, ship products, manage returns/exchanges, and send transactional notifications.
  
• Operate, secure, and improve the Site: debugging, analytics, performance monitoring, and product development.
  
• Communicate with you: customer support, order updates, and—if you opt in—marketing messages.
  
• Personalize your experience and advertising, subject to your consent or applicable opt-out choices.
  
• Comply with legal obligations, enforce our Terms, and protect our rights and users.
  

Legal bases (where applicable, e.g., EEA/UK/Brazil): contract performance, legitimate interests (e.g., site security, analytics, direct marketing), consent (where required), and legal compliance.

3) Sharing Your Personal Information

We may disclose personal information to:

• Vendors/Service Providers: ecommerce hosting (Shopify), payment processing, fraud prevention, fulfillment/shipping, customer support, cloud storage, and analytics—only as needed to perform services for us.
  
• Business/Marketing partners: to deliver and measure ads/marketing where permitted.
  
• Affiliates: within our corporate group to help run the business.
  
• Legal/Compliance: in response to lawful requests, to comply with laws, or to protect rights, safety, and property.
  
• Business transfers: in connection with mergers, acquisitions, financing, or asset sales.
  

We do not sell sensitive personal information, nor use it to infer characteristics. Where applicable law treats certain advertising/analytics as a “sale” or “share,” you may opt out (see Your Rights).

4) Cookies, Analytics & Advertising Choices

We use cookies and similar technologies to operate the Site, remember preferences, analyze traffic, and tailor content/ads.

• Manage cookies via your browser settings (note: disabling cookies may affect functionality).
  
• Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
  
• Some browsers/devices support the Global Privacy Control (GPC). Where required by law, we treat a valid GPC signal as a request to opt out of “sale”/“sharing” for the browser/device sending the signal. Learn more: https://globalprivacycontrol.org/
  

Do Not Track: except for GPC as described, we do not currently respond to other DNT signals.

5) Data Retention

We keep personal information for as long as necessary to provide the Services (e.g., maintain your account, fulfill orders), comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary based on record type and legal requirements.

6) Security

We employ administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure. Please use unique, strong passwords and protect your account credentials.

7) International Transfers

We may process and store information in countries other than your own. Where required (e.g., EEA/UK), we use appropriate safeguards such as Standard Contractual Clauses or other lawful transfer mechanisms, or rely on adequacy decisions, to protect your information.

8) Children’s Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will delete it where required by law.

9) Your Privacy Rights

Depending on your location, you may have rights such as:

• Access/Know what personal information we hold about you.
  
• Correct/Rectify inaccurate personal information.
  
• Delete/Erasure of your personal information.
  
• Portability of certain information.
  
• Restriction/Objection to certain processing (including direct marketing).
  
• Withdraw consent where processing is based on consent.
  
• Opt-out of certain advertising/analytics that may be considered “sale”/“sharing” under applicable U.S. state laws.
  
• LGPD (Brazil) and GDPR/EEA/UK rights apply where relevant; we will not discriminate against you for exercising your rights.
  

To exercise rights or submit a privacy request, contact contact@zerienwatches.com. We may need to verify your identity (e.g., by email or order info). You may designate an authorized agent where permitted by law.

10) Third-Party Websites & Links

Our Site may link to third-party sites. We are not responsible for their privacy or security practices. Review those policies before providing personal information.

11) Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the updated version on this page and adjust the “Last updated” date above.

12) Contact Us (Data Controller)

If you have questions, want to exercise privacy rights, or make a complaint, contact us:

Zerien Watches
Email: contact@zerienwatches.com
Postal address: [ADD LEGAL ENTITY NAME / TAX ID / FULL ADDRESS]

If you are in the EEA/UK and believe your concerns were not addressed, you may lodge a complaint with your local data protection authority. Brazilian users may contact the ANPD (Autoridade Nacional de Proteção de Dados) if needed.

13) Region-Specific Notices (Summary)

• EEA/UK (GDPR): Our legal bases include contract performance, legitimate interests, consent, and legal obligations. International transfers use SCCs or other mechanisms.
  
• United States (state laws such as CA/VA/CO/CT/UT): You may have rights to access, delete, correct, and opt out of “sale”/“sharing” or targeted advertising. Use GPC where available and/or contact us to exercise rights.
  

Last updated: 01-01-2025