About

Founded in 2009 by visionary watch enthusiast Alexander Verdin, Zerien was born out of a simple but powerful conviction: that true luxury should not be measured by inflated price tags or empty prestige, but by craftsmanship, innovation, and timeless design.

From the very beginning, Alexander was inspired by his travels across Europe, where he immersed himself in centuries of horological tradition. He saw how the finest watchmakers combined artistry with engineering precision, and he dreamed of creating a brand that would carry this legacy forward — while making it relevant to a new generation of watch enthusiasts.

The name Zerien symbolizes balance, resilience, and forward vision. It reflects the brand’s mission to create watches that endure beyond passing trends, pieces that feel modern yet eternal, bold yet refined. Every Zerien timepiece is designed to accompany its wearer not only as an accessory, but as a symbol of individuality, ambition, and achievement.

Over the years, Zerien has grown from a small atelier into an internationally recognized brand, admired by collectors and everyday professionals alike. Each collection is developed with a meticulous eye for detail — from the choice of materials to the precision of assembly — ensuring that every watch embodies the brand’s ethos: luxury with integrity.

Today, Zerien stands as more than a watch brand. It is a story of passion turned into legacy, of craftsmanship elevated into art, and of innovation guided by tradition. For us, watches are not merely instruments of time — they are a celebration of human dedication, patience, and vision.

With each model, Zerien continues to honor its European heritage while embracing the future of horology, offering our clients a true expression of timeless excellence.